Thinking Like Your Client

You've seen them. Websites that don't have phone numbers. Companies that offer no services.

Those designers did not think like their clients, and their sites do not work.

Ask yourself the following questions:

• What first impression do I want?
• What information must people see immediately?
• What information must they be able to find fast?
• What information should be available from all pages?
• What information naturally goes together or in a sequence?

Playing with colours and moving things around is fun. Coming up with the perfect words? Not so fun.

You know your customers best. You know the questions they ask. You know what will entice them to pick up the phone.

As an experienced technical writer, and a picky and impatient consumer, I can help you fine-tune the content.

If you have brochures and advertisements, you have already done much of the work.